Mariam Naficy, founder of Minted, considered calling it quits after finding little success selling “Save the Date” cards for weddings. After pivoting to become a holiday card company, Minted skyrocketed to success and stays true to its mission of empowering independent artists.

Minted founder reveals ‘Christmas miracle’ that saved her business
TODAY, December 2022

Of the 2,000 Americans surveyed in September by Minted.com, a home-décor and stationery company, nearly three-quarters agreed that holiday cards have more sentimental value this year than in previous years.

Send Joy During a Stressful Year With a Holiday Card
The New York Times, November 2020

Demand has risen for designs that reflect sentiments during the health crisis, such as “Sending hugs from far away,” says Mariam Naficy, founder and chief executive of the San Francisco-based company.

You’ve Got Mail. The Old-Fashioned Kind.
The Wall Street Journal, April 2020

Mariam Naficy shares her entrepreneurial journey, from starting Eve.com in the late 1990s with her friend in her apartment to growing her second company, Minted, into the largest design crowdsourcing platform on the Internet.

How I Built This with Guy Raz
NPR, June 2018
APRIL 2026

Minted Celebrates Fifth Annual Independent Artist Day, Championing the Role of Human Creativity in an AI-Driven World

Minted, the premium design brand known for its community-powered approach to stationery, art, and home decor, celebrates its fifth annual Independent Artist Day™ on April 3. The global initiative celebrates its community of over 20,000 independent artists while highlighting the essential role of human creativity in an AI-driven world.

DECEMBER 2025

Whole Foods Market Welcomes Minted Greeting Cards to Stores Nationwide

Minted, the premium design goods brand, today announced that its artist-designed greeting cards are now available nationwide in select Whole Foods Market stores across more than 520 U.S. locations. The expansion brings Minted’s premium, design-forward cards to a broader retail audience, appealing to Millennial and Gen Z shoppers while supporting its global community of independent artists.

NOVEMBER 2025

Minted Reveals 2025 Holiday Card Trends: A Return to Vintage, Folk, and Heritage-Inspired Design in an AI-Driven Year

Minted unveils its 2025 Holiday Card Trends, spotlighting a return to vintage-inspired photography, modern folk illustration, and heritage patterns like toile and gingham. Informed by insights from its global artist community and consumer data, the trends reflect a growing preference for nostalgic, handcrafted design. Minted also introduces the new Holiday Concierge service, offering personalized support to help customers create cohesive and thoughtful holiday cards and celebrations.

NOVEMBER 2025

Island Citrus Is Named the 2026 Wedding Color of the Year

Minted, the premium design brand, in collaboration with BRIDES, today unveiled “Island Citrus” as the 2026 Wedding Color of the Year. The vibrant, tropical-inspired hue reflects couples’ growing preference for bold, joyful color palettes and destination-inspired celebrations. Accompanied by a new stationery collection from Minted’s global community of independent artists, the launch highlights emerging wedding trends and offers couples fresh inspiration for incorporating the color across every aspect of their celebration.

+ more press releases
+ more print coverage
March 2026 - The New York Times

At the Reception, Guests Played Cornhole and Toasted Marshmallows

February 2026 - The New York Times

Why Some Couples Are Turning Their Weddings Into Trivia Night

January 2026 - Vogue

How to Choose Your Wedding Invitations

December 2025 - PEOPLE

Southern Charm's Madison LeCroy Unveils New Charleston Home Decked Out for Christmas: ‘It’s Giving Rich’

+ more online articles